Our Use of Cookies and Other Tracking Mechanisms

Polaris Super Brand Reviews and our brand manufacturers use cookies and other tracking mechanisms to track information about your use of our site and/or Services.

We may combine this information with additional personal information we collect from you (and/or our brand manufacturers may do so on our behalf).

Cookies. Cookies are alphanumeric identifiers that transfer onto your device’s hard drive through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our site and services, while others are used to enable a faster log-in process or to allow us to track your activities at our site and/or Services. There are two types of cookies: session and persistent cookies.
Session Cookies. Session cookies exist only during an online visit. They disappear from your device when you close your browser or turn off your device. We use session cookies to allow our systems to uniquely identify you during a session or while you are logged into the site and/or Services. This allows us to process your online transactions and requests and verify your identity after you have logged in, as you move through our site and/or Services.
Persistent Cookies. Persistent cookies remain on your device after you have closed your browser or turned off your device. We use persistent cookies to track aggregate and statistical information about user activity.
Third-Party Analytics. We use automated devices and applications, such as Facebook or Google Analytics, to evaluate the usage of our site. We also may use other analytic means to evaluate our site. We use these tools to help us improve our site performance and user experiences. These entities may use cookies and other tracking technologies, such as web beacons or local storage objects (LSOs), to perform their services. To learn more about Google’s privacy practices, please review the Google. Privacy Policy at https://www.google.com/policies/privacy
Cross-Device Use. We and our service providers, including Google, may use the information that we collect about you (whether directly from our site, through your device(s), or from a third party) to help us and our service providers identify other devices that you use (e.g., a mobile phone, tablet, other computer, etc.). We and our service providers also may use the cross-device and other information we learn about you to serve targeted advertising on your devices and to send you emails. To opt-out of cross-device advertising, you may follow the instructions set forth in the Third-Party Ad Networks section below.

Please note: if you opt-out of these targeted advertising cookies, your opt-out will be specific to the web browser, app, or device from which you accessed the opt-out. If you use multiple devices or web browsers, you will need to opt-out each browser or device that you use.

Do-Not-Track. Currently, our systems do not recognize browser “do-not-track” requests. However, you may disable certain tracking as discussed in this section (e.g., by disabling cookies); you may also opt-out of targeted advertising by following the instructions in the Third-Party Ad Network section.

Third-Party Ad Networks. We use third parties such as network advertisers to serve advertisements on our site and on third-party websites or other media (e.g., social networking platforms). This enables us and these third parties to target advertisements to you for products and services in which you might be interested. Third-party ad network providers, advertisers, sponsors and/or traffic measurement services may use cookies, JavaScript, web beacons (including clear GIFs), Flash LSOs and other tracking technologies to measure the effectiveness of their ads and to personalize advertising content to you.

These third-party cookies and other technologies are governed by each third party's specific privacy policy, not ours. We may provide these third-party advertisers with information, including personal information, about you. Users in the United States may opt-out of many third-party ad networks. For example, you may go to the Digital Advertising Alliance ("DAA") Consumer Choice Page for information about opting out of interest-based advertising and their choices regarding having information used by DAA companies. You may also go to the Network Advertising Initiative ("NAI") Consumer Opt-Out Page for information about opting out of interest-based advertising and their choices regarding having information used by NAI members.

Opting out from one or more companies listed on the DAA Consumer Choice Page or the NAI Consumer Opt-Out Page will opt you out of those companies' delivery of interest-based content or ads to you, but it does not mean you will no longer receive any advertising through our site, services, or on other websites. You may continue to receive advertisements, for example, based on the particular website that you are viewing (i.e., contextually based ads). Also, if your browsers are configured to reject cookies when you opt-out on the DAA or NAI websites, your opt-out may not be effective. Additional information is available on the DAA's website at www.aboutads.info or the NAI's website at www.networkadvertising.org.

User-Generated Content: We invite you to post content on our site, including your comments and any other information that you would like to be available on our site, such as our blog page, rating
reviews etc. If you post content to our site, all the information that you post will be available to all visitors to our site. If you post your own content on our site, your posting may become public and Polaris Super Brand Reviews and/or Brand Review Media cannot prevent such information from being used in a manner that may violate this Policy, the law, or your personal privacy.

Third-Party Links: Our Site and Services may contain links to third-party websites. Any access to and use of such linked websites is not governed by this Policy, but instead is governed by the privacy policies of those third-party websites. We are not responsible for the information practices of such third-party websites.
Security of Your Personal Information: We have implemented reasonable precautions to protect the information we collect from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. Please be aware that despite our best efforts, no data security measures can guarantee security. You should take steps to protect against unauthorized access to your password, phone, and computer by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess, and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorized password activity.
Access to Personal Information: You may modify personal information that you have submitted by logging into your account and updating your profile information. Please note that copies of information that you have updated, modified or deleted may remain viewable in cached and archived pages of the Site for a period of time.
What Choices Do I Have Regarding Use of My Personal Information? We may send periodic promotional emails to you. You may opt-out of promotional emails by following the opt-out instructions contained in the email. Please note that it may take up to 10 business days for us to process opt-out requests. If you opt-out of receiving promotional emails, we may still send you emails about your account or any services you have requested or received from us.
Changes to this Policy: We may change this Policy from time to time, so please be sure to check back periodically. If we make any changes to this Policy that materially affect our practices with regard to the personal information, we have previously collected from you, we will make every effort to provide you with notice in advance of such change by highlighting the change on our site or, we may also contact you through email.

ADDITIONAL IMPORTANT INFORMATION FOR CALIFORNIA RESIDENTS Under the California Consumer Privacy Act (“CCPA”), we are required to notify California consumers about our collection, use, and disclosure of their personal information (whether collected through this website or offline). In this section of our Policy, and in accordance with the CCPA, “personal information” includes any information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household, including the categories identified in the table below to the extent they identify, relate to, describe, are capable of being associated with, or could be reasonably linked, directly or indirectly, with a particular consumer or household.

Categories of Personal Information that We Collect, Disclose, and Sell: Below please find the categories of personal information about California residents that we collect, sell, and/or disclose to third parties or service providers for a business purpose.

Categories of personal information

Last Updated: [June 1st, 2022]

Categories of Personal Information that We Collect, Disclose, and Sell.

Please see the chart located at the bottom of this page to find the categories of personal information about California residents that we collect, sell, and/or disclose to third parties or service providers for a business purpose.

To provide our services to you and to fulfill your orders.

To communicate with you about your use of our services, to respond to your inquiries, and for other customer service purposes.

To tailor the content and information that we may send or display to you, to offer location customization, and personalized help and instructions, and to otherwise personalize your experiences while using the services.

To send you email marketing about our products and services.

To send you news and newsletters.

To send you email marketing about products and services of our affiliated entities.

To assist us in advertising on third-party websites, mobile apps, and other online services, and to evaluate the success of our adverting campaigns through third-party channels (including our online targeted advertising and offline promotional campaigns).

To better understand how users' access and use our services, both on an aggregated and individualized basis. For example, we will evaluate which features of our site are more (or least) used by users, and we will use this information.

To conduct internal analysis of outreach and marketing efforts, as well as for market research or member satisfaction purposes.

To comply with legal obligations, as part of our general business operations, and for other business administration purposes.

Where we believe necessary to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person or violations of our Terms of Service or this Privacy Policy.

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

Where we need to perform the contract, we are about to enter into or have entered into with you.

Where we need to comply with a legal or regulatory obligation.

Where it is in our legitimate interests, including our commercial interests in operating the Polaris Super Brand Reviews customer-facing platform. We make sure that we consider and balance any potential negative impact on you and your rights before we process your personal data.

California Residents’ Rights California law grants California residents' certain rights and imposes restrictions on particular business practices as set forth below. California consumers have the right to request that we disclose what personal information we collect, use, disclose, and sell about you.

Do-Not-Sell. California residents have the right to opt-out of our sale of their personal information. We do not sell personal information about residents who we know are younger than 16 years old without opt-in consent.

Verifiable Requests for Copy, Deletion and Right to Know. Subject to certain exceptions, California consumers have the right to make the following requests, at no charge, up to twice every 12 months. Please see ‘Submitting Requests’ below for instructions about how to exercise your rights:

Deletion: The right to request deletion of their personal information that we have collected about them, subject to certain exemptions, and to have such personal information deleted, except where necessary that we maintain such personal information in order to:

Complete the transaction for which the personal information was collected, provide a good or service requested by the consumer, or anticipated within the context of a business’s ongoing business relationship with the consumer, or otherwise perform a contract between the business and the consumer.

Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity.

Debug to identify and repair errors that impair existing intended functionality.

Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law.

Comply with the California Electronic Communications Privacy Act pursuant to Chapter 3. (commencing with Section 1546) of Title 12 of Part 2 of the Penal Code.

Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the businesses’ deletion of the information is likely to render impossible or seriously impair the achievement of such research, if the consumer has provided informed consent.

Enable solely internal uses that are aligned with the expectations of the consumer based on the consumer’s relationship with the business.

Comply with a legal obligation.

Otherwise use the consumer’s personal information, internally, in a lawful manner that is compatible with the context in which the consumer provided the information.

Copy: The right to request a copy of the specific pieces of personal information that we have collected about them in the prior 12 months.

Right to Know (Collection): Where we have collected their personal information, the right to request that we disclose certain information about how we have handled their personal information in the prior 12 months, including the categories of personal information collected; categories of sources of personal information; business and/or commercial purposes for collecting and selling their personal information; and the categories of third parties/with whom we have disclosed or shared their personal information.

Right to Know (Disclosure and Sale): Where we have sold or disclosed for a business purpose their personal information, the right to request that we disclose certain information about how we have handled their personal information in the prior 12 months, including: the categories of personal information collected; categories of third parties to whom the consumer’s personal information has been sold and the specific categories of personal information sold to each category of third party; categories of third parties to whom personal information has been disclosed; and the categories personal information that we have disclosed or shared with a third party for a business purpose.

We will respond to your Copy and Right to Know requests within 45 days, unless additional time (up to 45 more days) is needed, in which case we will let you know.

When you submit your request, we will take steps to attempt to verify your identity. We will seek to match the information in your request to the personal information we maintain about you. As part of our verification process, we may ask you to submit additional information, use identity verification services to assist us, or if you have set up an account on our website, we may ask you to sign in to
your account as part of our identity verification process.

Please understand that, depending on the type of request you submit, to protect the privacy and security of your personal information, we will only complete your request when we are satisfied that we have verified your identity to a reasonable degree of certainty.

Authorized Agents. The CCPA allows California consumers to designate an authorized agent to exercise their rights under CCPA.

Incentives and Discrimination. The CCPA prohibits discrimination against California residents for exercising their rights under the CCPA and imposes requirements on any financial incentives offered to California residents related to their personal information.

Discrimination: If consumers exercise their rights under CCPA, businesses may not discriminate against them including by denying or providing a different level or quality of goods or services or charging or suggesting that a business will charge different prices or rates or impose penalties, unless doing so is related to the value provided to the consumer by the consumer’s data.

Disclosure of Incentives: If businesses offer any financial incentives for the collection, sale or deletion of their personal information, residents have the right to be notified of any financial incentives offers and their material terms, the right not be included in such offers without prior informed opt-in consent, and the right to be able to opt-out of such offers at any time. Businesses may not offer unjust, unreasonable, coercive, or usurious financial incentives. We do not offer any incentives at this time.

California Privacy Rights under California’s Shine-the-Light Law Under California’s “Shine the Light” law (Cal. Civ. Code § 1798.83), California residents who provide us certain personal information are entitled to request and obtain from us, free of charge, information about the personal information (if any) we have shared with third parties for their own direct marketing use.

Such requests may be made once per calendar year for information about any relevant third-party sharing in the prior calendar year. California residents who would like to make such a request may submit a request in writing to us.

The request should attest to the fact that the requester is a California resident, and provide a current California address.

California Privacy Rights Statistics Businesses subject to CCPA who process the personal information of 4 million California consumers are required to make available certain statistical information about the number of privacy rights request they receive.

Contact Us If you have questions about our privacy practices or would like to make a complaint, please contact us.

Polaris Systems: The Polaris Systems approach works so well because we provide a single point of contact for the customer, which creates so many types of efficiencies. We want our customers to have as seamless experience as possible. The outcome is a partnership that results in improved value and less downtime. This is how we achieve customer satisfaction.

We are available 24/7, 365 days/year. Contact Us Anytime!