Dial a Delivery (DaD): How Simbisa Brands Revolutionized Fast-Food Delivery Across Africa

Brand Profile, Technology, QSR Industry, Simbisa Brands

Simbisa Brands' Dial a Delivery (DaD) brings fast, reliable QSR delivery across Africa, making "from our kitchen to your couch" a seamless reality.

In the fast-paced world of Quick Service Restaurants, the battle is increasingly won not just in the kitchen, but at the customer's front door. Simbisa Brands' answer to this modern demand is Dial a Delivery (DaD), a powerful, stand-alone service brand dedicated to one mission: making the "from our kitchen to your couch" promise a seamless reality.

A person conveniently ordering food from their smartphone using the DaD app.
The DaD App puts the entire Simbisa brand portfolio at the customer's fingertips.

As an integral part of the Simbisa portfolio, DaD is the technological and logistical engine that extends the reach of iconic brands like Chicken Inn and Pizza Inn beyond their physical walls, straight to the homes and offices of their loyal customers.

The Service: A Two-Pronged Approach to Convenience

Dial a Delivery's primary focus is to offer Simbisa's products in the most convenient and efficient way possible. Recognizing that customers have different preferences for ordering, DaD operates a smart, dual-channel system to ensure maximum accessibility for everyone.

Centralized Call Centers

For customers who prefer a human touch, dedicated agents in centralized call centers are ready to take orders over the phone, providing a friendly and familiar ordering experience.

The Modern DaD App

To cater to a digitally-savvy audience, the DaD App provides a cutting-edge online ordering system, making it easier than ever to browse menus and place orders from any smartphone.

The Technology: Ensuring Speed and Satisfaction

By using the very latest in technology, DaD guarantees a quick turnaround from order placement to delivery. The entire process is built on a foundation of efficiency and transparency.

Automated Order Processing

Once an order is placed through either the app or call center, it is automatically logged, mapped, and tracked in a centralized system for maximum efficiency.

Real-Time Tracking

This automated system allows for the tracking of every order from the kitchen to the customer's couch, ensuring a smooth and reliable delivery process every time.

The Strategy: Extending the Brand Footprint

Dial a Delivery is more than a convenience; it is a core part of Simbisa's growth strategy. By combining this powerful delivery service with its highly recognized and sought-after restaurant brands, customer satisfaction is guaranteed. This synergy allows Simbisa to expand its market reach, capture sales outside of its physical locations, and stay on the cutting edge of consumer purchasing habits. This successful model is currently active and growing in key markets.

ZWE
Zimbabwe
KEN
Kenya
MUS
Mauritius

Frequently Asked Questions

Dial a Delivery (DaD) is a stand-alone brand within the Simbisa portfolio that functions as the official delivery service for all its restaurant brands. Its primary focus is to provide a convenient and efficient way for customers to get their favorite meals delivered.

Customers have two primary ways to order: by phoning a centralized call center to speak with an agent, or by using the modern DaD mobile app, which is available in most markets for online ordering.

DaD uses an automated system where all orders, whether from the app or call center, are mapped and tracked. This modern technology ensures a quick and efficient turnaround time from order placement to final delivery.


Polaris Systems: Our approach works so well because we provide a single point of contact for every customer, creating multiple efficiencies. We aim to ensure a seamless experience, resulting in partnerships that deliver improved value and minimal downtime. This is how we achieve true customer satisfaction.

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