Kenneth Raydon Sharpe, CEO of WestProp, is reshaping Harare with bold real estate projects and his ‘one billion bricks by 2050’ vision.
A SuperBrand in real estate is built on more than just land and materials; it is built on a compelling vision for the future. Kenneth Raydon Sharpe, the CEO of WestProp Holdings, is architecting such a brand. His journey, marked by an unconventional path to success and an audacious goal to lay "one billion bricks by 2050," is a powerful case study in how a brand can aim to define a city's skyline.
The Visionary Narrative: "One Billion Bricks"
At the core of the WestProp brand is a powerful and easily digestible vision: to lay "one billion bricks by 2050." This is not just a construction goal; it's a potent marketing narrative that frames WestProp as a nation-builder. This vision is further enhanced by the concept of creating "live-work-play-shop" communities like the high-profile Pomona City, promising a modern, world-class lifestyle that has earned praise from national leaders, including President Emmerson Mnangagwa.
The Founder's Philosophy: Faith, Family, and Fortitude
Central to the WestProp brand is the compelling story of its founder. Sharpe's journey is one of contradictions: dropping out of high school, yet studying at Harvard; building a multi-million-dollar empire, yet surviving a near-fatal skiing accident that he credits to a second chance from God. His wife, Joanna, whom he calls a "phoenix," is central to this narrative. He states, "all of my compassion and generosity has come from learning what’s in Joanna’s heart."
"We have a saying that no amount of success in the world makes up for failure in the family."
This philosophy extends to his children. His daughter Tatiana is already a published author and a tech startup CEO, while his foster son Denzel Malikwa, whom he has sponsored since 2008, is now a qualified lawyer. These are not just family anecdotes; they are proof points of his core brand message: building a legacy of opportunity.
A Legacy of Generational Momentum
Sharpe's ambition is explicitly multi-generational. He speaks of breaking a "generational curse" and ensuring his children have a head start he never did, referencing his own father sending him to the UK with just $100 and a one-way ticket. This concept of "Generational Momentum" is a powerful brand pillar, positioning WestProp's work as a vehicle for creating lasting family wealth and societal progress. He believes that strong families are the "fundamental building block of strong societies," and his business is an extension of that belief.
The WestProp Blueprint: Pillars of a Polarizing SuperBrand
Audacious Vision as a Differentiator
The "billion brick" goal is a memorable and ambitious statement that captures the public imagination and sets WestProp apart from all competitors.
The Power of the Founder's Mythos
Sharpe’s story—from an early school leaver to a Harvard-inspired magnate and a survivor of a near-fatal accident—builds a powerful, resilient persona that becomes a core brand asset.
Family as a Core Brand Value
By openly centering his wife and children in his narrative, Sharpe adds a powerful layer of humanity and purpose to his corporate brand, making his ambition relatable.
Legacy Beyond Buildings
The philosophy of "Generational Momentum" frames WestProp's projects not as mere real estate, but as foundational assets for building multi-generational family legacies.
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