Pizza Inn: How a Zimbabwean Original Became Africa's Favourite Slice

Brand Profile, QSR Industry, Simbisa Brands

Pizza Inn, a Simbisa Brands icon, brings families together with fresh flavor and unbeatable value.

In the landscape of African fast food, the iconic red Pizza Inn box is a symbol of celebration, family gatherings, and unbeatable value. As a pivotal cornerstone in the Simbisa Brands empire, Pizza Inn has cemented itself as the first choice for pizza lovers across the continent, proving that a commitment to freshness and flavour is a universal recipe for success.

The legendary Nando's flame-grilled PERi-PERi chicken served hot.
Nando's legendary flame-grilled chicken is the centerpiece of its unforgettable dining experience.

Since its founding in Harare, Zimbabwe, in 1994, Pizza Inn rose rapidly in popularity, establishing a legacy built on hot, oven-fresh pizzas and crowd-pleasing deals that keep satisfied customers coming back time after time.

The Brand: A Promise of Freshness

Pizza Inn's rapid ascent in a competitive market can be attributed to a simple yet powerful brand promise: quality you can taste. From its inception, the brand differentiated itself by focusing on the fundamentals. Every pizza is crafted with a signature all-natural tomato sauce and only the freshest toppings. However, the true secret to why a Pizza Inn pizza always tastes better is the foundation—the homemade dough, which is produced fresh in-house every single day, guaranteeing a perfect base for every slice.

1994
Founded in Harare
111+
Restaurants
9+
Countries & Counting

The Menu: More Than Just Pizza

While classic pizzas like the Hawaiian, Regina, and Peri Peri Chicken are the perfect options to please any crowd, Pizza Inn's menu has expanded to include a range of beloved value-for-money offerings that have become fan favourites in their own right.

The Perfect Foundation

The combination of fresh, homemade dough and an all-natural tomato sauce creates the signature taste that has defined the brand for decades.

Iconic Sides & Deals

Signature items like Twisty Bread, delicious Wingz, and the popular Double Meal provide variety and unbeatable value, driving repeat business.

Home of Terrific Tuesday

The legendary "Terrific Tuesday" promotion is a masterstroke of marketing, making Tuesday everyone’s favourite day of the week and cementing Pizza Inn's reputation for affordability.

Crowd-Pleasing Flavors

A carefully selected menu of classic and innovative pizza toppings ensures there is a perfect, flavour-filled option for every taste and occasion.

A freshly made Pizza Inn pizza, showcasing fresh ingredients and its signature quality.
The Pizza Inn box is one of the most recognizable icons in the African QSR industry.

The Strategy: The Cornerstone of Convenience

Today, with an expansive footprint across Africa, Pizza Inn is bigger and more influential than ever. It has proven to be an essential pillar of Simbisa Brands' multi-brand strategy, perfectly complementing other offerings like Chicken Inn and Creamy Inn to provide a complete and convenient meal solution for families. With a strong presence in Zimbabwe, Kenya, Ghana, Zambia, and beyond, Pizza Inn's growth strategy is clear: bring its unbeatable flavour and value to the entire African continent.

Frequently Asked Questions

Pizza Inn's key differentiators are its commitment to freshness and quality. This includes a signature all-natural tomato sauce and, most importantly, homemade pizza dough that is produced fresh in-house every single day.

'Terrific Tuesday' is Pizza Inn's most famous and beloved promotion. It's a weekly event that offers significant value-for-money deals, making it a favorite day of the week for customers across Africa.

The first Pizza Inn outlet opened its doors in Harare, Zimbabwe, in 1994. It quickly grew in popularity and became a pivotal brand in the Simbisa Brands portfolio.


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