Boss Moves vs. Brand Deals: Inside the Mai Titi & Madam Boss Rivalry
A recent social media exchange has reignited a fascinating conversation about the nature of success in Zimbabwe's influencer landscape, pitting two of its biggest stars—Mai Titi and Madam Boss—and their different business philosophies against each other in a rivalry that has captivated the nation for years.
A History of Public Feuds
The rivalry between Mai Tt (Felistas Murata) and Madam Boss (Tarisai Cleopatra Munetsiwa) has been a long-running public drama, largely playing out on social media. Key moments include:
- Public insults, with Madam Boss calling Mai Tt a thief ("imbavha") in late 2024.
- Madam Boss's "UK Public Toilet" jibe in May 2025, aimed at Mai Tt’s travels.
- Ongoing animosity, including a public confrontation at a funeral in October 2025.
The Great Debate: What Defines Success?
The latest exchange was sparked when fans compared Madam Boss's numerous brand endorsements to Mai Tt's career. This ignited a wider conversation: what is the better path to success? Is it securing deals with established brands, or building your own empire?
Mai Titi responded forcefully, emphasizing her focus on entrepreneurship.
"I got no time to work for people... I own my own businesses... companies work for me, I don't work for them... Don't confuse me, I have 5 shops and a spa... that's real work, not working for people."
Her model represents direct ownership and building independent brands.
Madam Boss has become the queen of endorsements in Zimbabwe. Her partnerships with major corporations demonstrate the power of leveraging personal brand equity for lucrative corporate collaborations, a different but equally valid measure of success.
Profiles of the Queens
The Entrepreneur
Mai Titi has leveraged her massive social media following to build a diverse business portfolio, including:
- Cosmetics: The Feli Grow beauty brand, with a branch in South Africa.
- Logistics: A growing logistics company with a fleet of trucks.
- Entertainment: Film production, including the Nollywood collaboration Lost in Ashes.
The Brand Ambassador
Madam Boss is one of Zimbabwe's most sought-after influencers. Her major partnerships include:
- Telecommunications: NetOne and Econet.
- Airlines & Travel: RwandAir and PremierCredit.
- FMCG: A lifetime deal with Sunsoya Cooking Oil, plus collaborations with Ingwebu Breweries and Delta Beverages (Coca-Cola).
- Financial Services: Nyaradzo Group.
Frequently Asked Questions
Mai Titi (Felistas Murata) and Madam Boss (Tarisai Cleopatra Munetsiwa) are two of Zimbabwe's most famous socialites, comedians, and entrepreneurs, known for their large followings and public rivalry.
In response to comparisons with Madam Boss, Mai Titi stated that she is focused on her own businesses and prefers being an employer rather than working for other companies as a brand ambassador.
The rivalry plays out on social media, creating a competitive atmosphere. Additionally, some fans regard Mai Titi as a pioneer who paved the way for other creators, viewing her as the "GOAT" of the Zimbabwean social media space.
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