Felistas Murata, aka Mai TT, captivates Zimbabwe as her boldest move yet—the premiere of her film "Lost in Ashes."
For years, Felistas Murata, the socialite better known as Mai TT, has been a magnet for public fascination—a polarising figure whose life has unfolded under an intense spotlight. Yet, like a phoenix, she continues to rise, and her latest venture, the premiere of her film "Lost in Ashes," is her most audacious and strategic move to date.
More than just a movie, this project is a statement of intent: a ground-breaking Zim-Nollywood collaboration, a deeply personal narrative, and a calculated pivot from social media personality to international film producer. It represents a new chapter where artistry aims to transcend the noise.
The Cultural Milestone: A Zim-Nollywood Alliance
The premiere at WestGate Cinemas is set to be a star-studded affair, marking a pivotal moment for African cinema. By uniting Zimbabwean artistry with the powerhouse of Nollywood, the film is poised to elevate the depth of continental storytelling and forge stronger industry partnerships. This alliance has been officially endorsed by the National Arts Council of Zimbabwe (NACZ), adding significant weight to its cultural importance.
Bridging Creative Hubs
The film brings together top Nigerian talent, including Mike Ezuruonye, Anita Joseph, and Chinyere Winfred, with Zimbabwean production, creating a powerful synergy.
Official Endorsement
The NACZ's backing and confirmation of the Nollywood stars' attendance underscores the project's national significance and its potential to open doors for future co-productions.
The Brand Strategy: The Renaissance Woman
With "Lost in Ashes," Mai TT is executing a masterful act of brand reinvention. Moving beyond music, comedy, and social media, she has taken on the roles of executive producer and lead actress, investing heavily to control her own narrative. The film, she reveals, is not just a story, but her story.
"It is a piece of my heart, a story of my life. It’s emotional, real and raw," she stated, framing the movie as an authentic reflection of her journey. This strategic vulnerability, combined with a significant financial commitment, signals a pivot from controversial figure to a serious cultural entrepreneur.
"I have been called names, I have been judged and ridiculed, but today I stand here because I refuse to give up," Mai TT declared. "This movie is not just about entertainment—it is about strength, about telling our own stories, and about never letting failure define us."
The Polaris Verdict: A Calculated Risk with High Reward
For an entertainer often defined by public opinion, "Lost in Ashes" is a powerful move to reclaim and redefine her legacy. By investing her own capital and personal story, Mai TT is transforming her brand from one built on transient social media fame to one built on a tangible, international cultural asset. The high-quality production, evident in the trailer, has already begun to shift the conversation from controversy to artistry.
The ultimate test will be the film's reception and its performance on major platforms. With potential award nominations at both the local National Arts Merit Awards (NAMA) and the continental Africa Magic Viewers’ Choice Awards (AMVCA), this project could silence critics and solidify Mai TT's status as a formidable force in African entertainment. It is a bold gamble, but one that could see her star shine brighter than ever before.
Frequently Asked Questions
'Lost in Ashes' is a ground-breaking collaboration that unites Zimbabwean artistry with the star power of Nigeria's Nollywood. Endorsed by the National Arts Council of Zimbabwe, it sets a new precedent for pan-African co-productions and strengthens cultural ties between the two creative hubs.
The film is led by its executive producer, Zimbabwean socialite Felistas 'Mai TT' Murata. It features a star-studded cast of top Nollywood actors, including Mike Ezuruonye, Joy Patrick Ezedike, Anita Joseph, Chinyere Winfred, and Mike Godson.
Mai TT has described the film as 'a piece of my heart, a story of my life.' It is an emotional, real, and raw narrative that reflects her personal journey of struggle, resilience, survival, and ambition, making it a deeply personal project.
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Kuda (Borehole)